Why Is SEO So Important?

Search Engine Optimization (SEO) is a sustainable path of growth for eCommerce retailers to optimize their stores and boost site traffic and revenue. Achieving higher ranks for your most used keywords improves your site’s visibility and brings more customers. If you’re looking for a positive impact on your store’s growth potential, consulting an e-commerce SEO company like ITechSoft Technologies needs to be the first step on your journey.

How Does E-commerce SEO Work?

Search Engine Optimization (SEO) increases your website’s rankings in search engine results. Through steady technical development, optimized content, and outreach efforts, your site can become a top one, leading to significant growth for your e-commerce store. Increased visibility leads to an increase in your brand exposure/awareness. At the same time, an increase in traffic leads to higher conversions and revenue.

Factors For Successful Ecommerce SEO

At ITechSoft Technologies, our team implements many eCommerce-specific SEO practices to provide the organic growth you’re looking for. In addition, we create a tailored plan based on these key methods:


Targeted Keyword Research

We strategically use highly relevant and localized keywords throughout your website to show its key information to search engines. More specific keywords are more likely to convert a search into a sale. Thus, using the right keywords makes search engines trust your website and rank it higher. In addition, we employ white-hat SEO techniques and do not use keyword stuffing, so your site is not penalized by search engines.


Blog Content

Adding a blog is a great way to generate internal links throughout your site. It allows you to share informative and authoritative content with your consumers regularly. Our team also implements strong calls to action (CTA) in your blog posts to direct readers across your site, which improves your click-through rate and increases your CRO.


Website Structure

Our team at ITechSoft conducts thorough market research to discover what consumers are looking for. Then we optimize your site based on consumers’ needs. Next, we prioritize your site’s functionality, aesthetics, and responsiveness, so your customers can shop through their phones, tablets, or computers.


Site speed is another critical factor in its performance because about 40% of people leave a website that takes greater than 3 seconds to load. It is called bounce rate, which negatively impacts your CRO and causes the loss of potential customers.


Positive Relationships Outreach

Building positive relationships with high-authority websites and getting inbound links are beneficial to grow your site. Our outreach team contacts suitable content creators in your industry to produce high-quality content to publish on third-party websites. With natural link building, when sites link to you with no specific action, we ensure multiple link profiles with great content that leads back to your website.


Another great resource that we use is a link-building tool. We offer expert knowledge in your industry to prominent news and media outlets to guarantee that readers organically route back to you and your site.


Identifying Problems & Errors

404 errors, 302 (or temporary) redirects, and duplicate content are the most common problems found on eCommerce websites. Our team effectively redirects all 404 errors to the homepage and changes all 302 redirects to 301 redirects to ensure that your customers lead to the right page. We also remove duplicate content, title tags, and meta descriptions and optimize them with unique ones.


Repeat Keyword Research

Keyword research is an ongoing task because consumers’ needs change and evolve, and it’s crucial to keep up with a growing market. As your site builds value and recognition, staying aware of new keyword opportunities ensures the continuity of your success.

Discuss your project, get the best solution and result

Being the Best Digital Marketing Agency in Ahmedabad, Itechsoft is an expert in creating strategies for better results. We know that to get the best results, you need to have the right people working on the right project. With our proven strategies, your business is assured of great success.