Local link building is a way to improve a website’s visibility and rank in local search results by getting links from other local websites. It involves getting backlinks from websites in the same geographical area of the business. It includes local directories, local business associations, or other businesses in the same industry or niche. 

It is the process of getting links from other websites to yours. These links are called ‘backlinks’, ‘inbound links’, or ‘incoming links’, which help drive traffic to your website. 

Useful Strategies To Build Local Links

There are many effective strategies for local link-building, which are as follows.

Getting Links From Other High-Ranking Sites

According to research, most consumers read online reviews about local businesses, and many consumers look for high-star ratings. Therefore, you would need positive reviews from other websites to get help with local link-building.

You need to search some relevant terms in Google and get links from sites that appear in the results. You may not get links from competitors but from aggregator or directory-type sites. You can get listed on them by signing up and adding your business. Such directories are called local citations and include business data such as name, address, and phone number (NAP).

Create Locally Relevant Content

Create locally relevant content, such as blog posts or infographics relevant to your area. Then, share it with local media outlets or websites. Blogging lets you show your knowledge and expertise, gain consumer trust, and encourage them to choose your brand over competitors. 

Start a blog and focus on covering locally relevant topics. In content creation, find topics that attract your target audience and then plan, create, and publish content on those topics. This type of content naturally attracts many links. It is also easier to build links via email outreach.

It is now easy to share content on social media. When your content gets more shares, it gives more visibility to your brand and drives more traffic. In addition, the more people share your content, the more it will reach readers and bloggers who look for such content to link back to. 

Be active on social media platforms like LinkedIn, Twitter, and Facebook. Build business relationships, establish yourself as a local expert, and you’ll naturally get backlinks.

Get Local Citations

Create local business listings on popular directories such as Google Business Profile, Bing, Apple Maps, Facebook, Yelp, and Yellowpages. It can make your business searchable online and get backlinks.

Create Your Google Business Profile

Google Business Profile is a free tool by Google that allows businesses to create an online presence and manage their information with Google. It includes their business name, address, phone number, website, hours of operation, and reviews.

Creating and verifying your Google Business Profile (GBP) improves your online visibility. It helps potential customers to find and connect with your business. In addition, your Business Profile appears on Google Search and Google Maps, which provides valuable information to people searching for businesses like yours.

After verifying your Google Business Profile, you can edit your information, add photos, reply to or ask for reviews, and create posts to promote your business. Keep your Business Profile up to date so your customers engage with it. It improves your online reputation and attracts more customers.

Get Your Business On Other Business Listings

A business listing is a publicly available record of a business’s contact information. It includes its name, address, phone number, website, hours of operation, and other details. Business listings are also found on many other local directories and citation sources, such as Facebook, Yelp, Yellow Pages, etc.

Having accurate and up-to-date business listings is important. It makes it easier for potential customers to find and contact your business. It can improve your business’s search engine rankings. Because search engines like Google use Business listings as a source of information about local businesses. It also helps establish customer trust and credibility. Having consistent and accurate information across multiple directories shows that your business is reliable and professional.

Ensure that your business listings are accurate and consistent across all directories. You may use a third-party service to help you manage and update your listings in one place. You can also manually update your listings on individual directories as needed. Additionally, you can encourage customers to leave reviews on your listings. It can help attract new customers and improve your online reputation.

Other Local Link Opportunities

In addition, sponsor a local sports team, host a charity fundraiser, run a workshop, hold a contest, or offer promotions like a free product demo or seasonal discounts. But first, do some online research to find local news outlets, such as newspapers, radio channels, podcasts, etc. Then, decide which outlets to target based on your consumer demographic.

These include colleges or universities for job postings, scholarships, club sponsorships, discounts, and alumni links. Also, contact local community groups such as Reddit, Facebook, Nextdoor, etc. Do sponsorships in general for sports leagues, races, meetups, charities, etc. Participate in local awards, including testimonials or case studies for suppliers or affiliations. It could also be connections through churches, business groups, or even people.

Partnering and collaborating with other local businesses in your area and cross-promoting each other on your website can help you build backlinks. Reaching out to other local businesses and offering to exchange links or collaborate on content. Sponsoring local events and charities and getting a backlink to your website from their event or sponsorship page.

Claim Your Unlinked Mentions 

Unlinked brand mentions can present golden opportunities to get backlinks from high-quality, authoritative websites. Seek out and take advantage of those unlinked brand mentions. Build relationships with such website owners and ask them to give valuable backlinks.

When other sites talk about your company or people at your company but do not link back to your website, they are called unlinked brand mentions. You will have the best results if you are in a niche that gets news coverage, like lawyers, your company, and/or people who are already active in the community.

Internal Links On Your Website

Internal links help Google understand your website’s structure, including the relationship and relevance between pages. By linking to posts internally, you’re ensuring Google can find and rank all relevant content. Thus, it helps you with ranking for local search results.

How Local Link Building Helps Your Business

Google considers the number of backlinks you have when determining your page rank. A higher number of quality backlinks increases your chances of securing a page-one ranking. Link building for local SEO helps you drive specific, highly targeted search engine traffic to your website. Driving the right traffic makes you more likely to bring people serious about purchasing.

Local link building helps increase the visibility of a website in local searches. It helps potential customers find you more easily when searching for local services or products. Backlinks from high-quality, locally relevant sites can boost your rankings in local SERPs (Search Engine Results Pages). It increases the chances of potential customers finding your website and thus growing your website’s overall traffic.

Final Thoughts

By building a network of local links, your website can improve its visibility in local search results and drive more targeted traffic to your business. In addition, consult our local SEO expert at iTechsoft to get help with local link-building for your business.