What is SEO?

Search Engine Optimization (SEO) is the process that increases your website’s ranking in search engine results. A website that is easy to navigate by users and search engines shows authority and gains value. It also ensures your business ranks in the first few links of Search Engine Results Pages (SERPs) for your products and services.

Why Use Local SEO?

With the increase in nearby searches and location-specific results with the help of mobile devices’ GPS signals, local SEO (search engine optimization) is now an essential factor to consider. Local SEO ensures that your business shows up in the right places, to the right audience, and at the correct times.


SEO also includes local marketing, as site extensions, location-specific keywords, and community-driven content give better brand and site recognition to people in your area. In addition, ITechSoft Technologies focuses on measurable growth and results. Our SEO experts use a strategy that brings your business to the top in your region and helps you generate long-term growth.

How To Involve SEO Into Local Marketing?

Methods We Use To Optimize Your Local Business

Name, Address, Phone Number (NAP), and Citations

We place your business’s NAP (Name, Address, Phone Number) on your website uniformly to make your business easily visible to search engines. While citations, ensure your NAP is optimally listed everywhere on the internet, the same as on your website.

Local Listing & Reviews

We add your business listings to online directory websites such as Sulekha, JustDial, Yelp, SuperPages, Foursquare, UrbanSpoon, and many more. It allows your users to leave reviews and help you attract new customers.

Social media reviews are crucial because they create word-of-mouth and grow conversations with your customers. In addition, our social media management services help you manage those discussions and increase engagement through sales, discounts, and giveaways.

Get Verified With Google My Business

Adding, managing, verifying, and editing your business information with Google may take a lot of work. But our team works for you on Google My Business to ensure your business listing is optimized with a custom photo and description in the correct category and avoids confusion with duplicate listings.

Our Local SEO & Marketing Strategies

In addition to our main SEO strategies, we use specific methods to generate traffic and sales for local businesses. Our developed & search engine-suggested techniques for SEO help you succeed with a targeted approach to local consumers in your area.


Keyword Testing: Our team uses tools to analyze the keywords as per search volumes and trend reports to find the best ones which work in your local area. In addition, we make sure your website is user-friendly for a pleasant user experience.


Schema Markup: Schema is a code you may use on your website to help search engines show more informative and relevant page results to users. Schema markups tell Google what your data is and what it means. Our experts insert schema markups to show searchers what your website is about on SERPs.


Responsive Design: We consider responsive design for our website builds so your website works on every device for mobile phone usability. In addition, people do localized searches on their phones, so it’s vital that your website loads quickly and is navigable easily.


Optimized Content: Your website needs to answer the essential questions a visitor could ask about your business, such as location, open & close hours, and the products or services it offers. In addition, ITechSoft Technologies performs thorough keyword research specific to your city or region.


Localized Landing Pages: Whether your business is at multiple locations or focusing on a specific location, we help users find you with localized landing pages. With location-specific keywords and details, these pages allow users to get the information they need with a map.

Discuss your project, get the best solution and result

Being the Best Digital Marketing Agency in Ahmedabad, Itechsoft is an expert in creating strategies for better results. We know that to get the best results, you need to have the right people working on the right project. With our proven strategies, your business is assured of great success.